Why Customers Buy: Prime Buying Motives

Why Customers Buy: Prime Buying Motives

The human mind is a fascinating place. It’s no wonder that sales professionals are so interested in understanding what’s going on in the minds of their prospects. After all, if you can understand what someone wants and why they want it, you can show them...
7-Steps to Succeeding in a Sales Interview

7-Steps to Succeeding in a Sales Interview

Now that you have mastered the sales approach, it is time to convert your prospect into a client. A successful sales interview will require you to use a defined interview sequence. Sales is all about building relationships. It is the process of finding and developing...
The Sells Approaches

The Sells Approaches

Sales is all about making connections. The first personal contact you have with the prospect is called the approach. However you make this first contact, you have one purpose, to set up a sales interview. Of course, the sales interview itself is the defining element...
The Power of Prospecting

The Power of Prospecting

Prospecting is one of the most important skills a salesperson can possess. It’s the process of finding potential customers and convincing them to buy what you’re selling. Without a steady stream of prospects, your business will eventually dry up and die....
How to Define Your Target Market

How to Define Your Target Market

When it comes to marketing, one size does not fit all. The most effective marketing campaigns are those that are designed specifically for a certain group of people, known as the target market. Target marketing allows you, as a salesperson, to focus your time and...
Invest In You

Invest In You

If you want the best return possible on both your time and your money, self-investment is imperative. It is easy to allow yourself to fall lower on your priority list, but that is to your disadvantage! Investing in yourself carries many important benefits that can...