The Power of Prospecting

The Power of Prospecting

Prospecting is one of the most important skills a salesperson can possess. It’s the process of finding potential customers and convincing them to buy what you’re selling. Without a steady stream of prospects, your business will eventually dry up and die....
How to Define Your Target Market

How to Define Your Target Market

When it comes to marketing, one size does not fit all. The most effective marketing campaigns are those that are designed specifically for a certain group of people, known as the target market. Target marketing allows you, as a salesperson, to focus your time and...